It comes in a very slim long tube, about 8 cm in length. It's a twist mechanism.
The cap is sealed on purchase, and you twist and the paper seal will break.
Ingredient list (I know they claim to be a 100% natural brand and all, but the list is really long!)
Here's what the lip shimmer in 'radiance' looks like. It comes in other colors I think, a few pinks/reds /plums.
Radiance is basically a moonwhite shimmer in a clear lipbalm base.
Here's where the color is much more obvious in pic below, you can see the shimmers:
Swatched without flash: this is the only way I can get the shimmers to show- it's just a moon white, not quite silvery, but there's a light white shimmer to it, very evenly distributed among the lipbalm base.
(The base of the lip shimmer feels like a standard lipbalm, so I would really just call this a clear lip balm with white shimmers).
Under flash light it's not obvious at all:
Here's a very quick swatch- on my red lips it's just adds a slight white shimmer (but doesn't even out your lip color or anything).
The lip shimmer is also in a minty balm- it's like spearmint more than peppermint. (I don't like spearmint very much). So on application there's a slight tingle/ coolness. I generally prefer my balms to be menthol and peppermint free though.
It also has a relatively soft consistency, so if you swipe too many times you can have a bit of an uneven balm on the lips. Best left with just a light swipe or two.
As for moisturising properties- it's pretty mild- not the most soothing lip balm (I would not use this on a very chapped lips as the balmy texture means any lipbalm just migrates to flaky bits and the white shimmer accentuates it), but I guess this is a slight twist to a normal clear lipbalm for those who are bored with standard lipbalms, yet don't want a colored lipbalm.
Overall 2.5/ 5. Not really my thing, but I will use it up.